Anybody who has ever tried to generate reciprocal links who is reading this knows that there is a problem that my articles have not yet addressed. The chore of finding suitable link exchange partners is extremely time consuming.

What will tend to happen will be that you will have spent a lot of time researching, emailing and generally doing everything that needs to be done to exchange links, but you will usually have very few successful link exchanges to show for your efforts.

So let me be extremely honest in saying that if you do not use ethical link exchange sites or software and other online tools designed to make reciprocal link exchange faster and more efficient, there is little chance that you will succeed.

Luckily we now have very effective reciprocal linking tools on the net. Some of these tools are even free. They will help your reciprocal link campaign take off so that you will be able to accumulate dozens of links every week pointing at your blog. One particular free tool I know off shows you sites that are looking for link partners as well as their PR and exactly what they are looking for. This will tend to save you a lot of time, which you would ordinarily spend on research and trying to identify possible link exchange partners.