Some businesses have brochure content, articles and research that would be valuable resources in a niche website. But it isnt keyword optimized, and to do so would take more money and time than it took to put together the rest of the site. What can you do?

Get the electronic versions of the material and divide it up into pages of 250 to 350 words. If you only have hard copies, scan the material in, using the editable text option in your scanners software.

Divide the text up, using headings and subheadings, into a quicker web read.

Link any studies or charts with descriptive links, which do better in search engines and are clicked on more often by readers than generic links. Make sure headings and subheadings are edited so they contain relevant keywords. Read through the text and make some quick substitutions of words basically changing terms such as it that and the product to more specific words, keywords, as long as the meaning of the document doesnt change.

Pay attention to the titles on each page, making certain main keywords are included in each of the page titles.

Write highly descriptive keywords in your meta tags for your page descriptions.

Good new content is very important to both search engines and your site visitors. Search engines will spider it and recognize the site as one with deep content. With original content you will keep your visitors on your site longer, and theyll be more likely to return.